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Katie Archer joined Nebraska Athletics in March of 2024 as an assistant director of marketing and fan experience. In her role, Archer is responsible for overseeing marketing and fan experience efforts for softball and women's basketball as well as managing Nebraska Kids Club initiatives.
Archer previously worked for Samford University as the director of marketing and fan experience from July 2022 until March 2024. She oversaw all the marketing and promotional efforts for Samford's 17 athletic teams. Archer was a member of the athletic department's senior leadership team. In addition to her marketing duties, Archer served as sports oversight for the Samford cheer program.
Prior to Samford, Archer served as the development and marketing assistant at Southwest Minnesota State from August 2021 until July 2022 where she was responsible for the game-day presentation for all sports while assisting with donor events.
Katie receivied her bachelor's degree in sport management and business administration from Crown College in St. Bonifacius, Minnesota.